top of page

What is the Best Content Marketing Strategy For LinkedIn?

LinkedIn is the best platform to engage when it comes to professional networking. A large number of companies use it, even if it doesn't get as much attention as Facebook or Instagram for commercial promotion. Equally significant, the platform is used by numerous professionals and forward-thinking individuals. Companies in the business-to-business marketplace can benefit greatly from it.

LinkedIn boasts over 610 million users worldwide. There are 303 million regular monthly users, with 40% of those making daily visits. Many firms use LinkedIn to reach 90 million senior-level influencers or thought leaders and 63 million decision-makers. As a content distribution medium, LinkedIn is used by 97% of B2-B marketers, and it generates 80% of all social media leads for B2-B companies.

To connect with other business professionals, managers, and thought leaders, LinkedIn is the best option. Serious decision-makers who couldn't care less for Facebook statuses, Twitter tweets, YouTube videos, or Instagram photographs yet often take an intense interest in thought-provoking pieces made social media content on LinkedIn.

As a result, LinkedIn should be a component of almost every company's content marketing strategy. But businesses that sell to other businesses need to use LinkedIn to spread the word about themselves.

7 marketing strategies for Linkedin engagement

1. Determine Your Current Marketing Objectives

Create a framework for your LinkedIn content marketing strategy by defining your objectives. Just what is it that you want to achieve using LinkedIn as a group?

Common objectives for using LinkedIn are:

  • This could increase the number of potential customers for your company.

  • Making use of internal corporate resources to raise brand recognition

  • In order to attract new clients, it's important to build their confidence and respect.

  • Increase the number of potential customers in your sales pipeline.

  • Aiming for a larger number of individuals to sign up for free tests or demonstrations

  • Building a network of loyal consumers

The type of content your team should produce for LinkedIn marketing may be determined once you've settled on your primary objectives. Sharing corporate blog posts may help raise awareness, but linking to gated content may be a better way to get leads and reach other bottom-of-the-funnel goals.

2. Identify who is reading your LinkedIn content.

Next, you need to know how to use your LinkedIn content most effectively? What industry or job should your material be focused on? Does it make sense to write for newbies or seasoned pros? Your LinkedIn audience metrics can tell you how to answer these questions and what to write about in the future.

LinkedIn business pages provide an Analytics section, where you may obtain this data by clicking the Followers option. Demographic information, including occupation, years of experience, and place of residence, is available in the page footer. You can find out more about who follows and reads your page by looking at the demographic information for corporate page visitors.

3. Using LinkedIn Polls to Conduct Market Research

Asking questions may be a wonderful way to obtain interaction or undertake market research on LinkedIn. However, your fans might not always be interested in typing up detailed responses. Adding an interactive poll to your LinkedIn post is a smarter choice when you want to provide followers with a simple method to engage.

Each poll features a different question and can be voted on for up to two weeks. Queries can only be 140 characters long, but the other 3,000 can be used to set the scene or give more information. You can always ask readers to weigh in below if you can't cut the choices down to four. Like regular posts, LinkedIn polls allow for likes, retweets, and shares.

4. Write long articles if you want to approach as an Expert

In order to maximize the potential of your LinkedIn profile, you should update it often (at least several times a week), preferably every business day.

Three varieties of extended postings:

1. LinkedIn Document Postings

If the information you need to share is hard to understand, you might be tempted to write a long explanation or link to a blog post with more information. Users of LinkedIn may view PDF files in the news stream or save them for offline reading, thanks to LinkedIn Documents. Even though Linkedin allows upload of up to 300 pages, most organizations only publish papers with 10 pages or less.

2. Post Articles on LinkedIn

Linking out to blog articles is ideal for educating followers and discussing your business' takeaways since You can put much more information in a blog post than in a normal LinkedIn post. However, you don't always have to include a link to an external website when sharing blog-style content. You may bypass this step by publishing content straight to your LinkedIn business profile.

Articles on LinkedIn may be up to 110,000 characters long (nearly 15,000 words), making them perfect for disseminating authoritative content. Content posted on LinkedIn may and should be unique, but that's not a requirement. Conversely, LinkedIn may serve as a syndication channel for your company's blog's most compelling posts. This can let you market your best work on another channel and get more viewers.

3. LinkedIn Newsletters

Generally speaking, articles are the best choice if you rarely want to produce lengthy pieces of information on LinkedIn. If you plan to publish them often, perhaps you might consider creating a newsletter instead.

People who sign up for your LinkedIn newsletter will always be aware of your latest posts and can share their thoughts and opinions on your material. Linkedin newsletters are an effective marketing method to build an audience and encourage participation.

5. Start publishing native LinkedIn videos.

You can hope for a few shares after publishing high-quality content on LinkedIn. However, the video may be the way to go if you really care about expanding your audience and want to grow.

  • Engage Your Audience With Alternative Methods

LinkedIn has shown that users are 20 times more likely to share video material than any other sort of information. Your company should consider using LinkedIn's native video publishing feature to reach more people. Your video length on LinkedIn can go up to 10 minutes, but yours can be considerably less if you choose. This Microsoft video, for example, summarizes an interesting blog post and a link for people who want to learn more.

  • Replace Your Existing Content With Curated Content

Your firm may have a lot of news and information to publish. But developing new material on LinkedIn isn't always possible or essential. After all, your team may not have the time or energy to devote to content creation, or that time and energy may be better spent in other areas. The question then becomes how to maintain interest without wasting as much time or money. LinkedIn now makes it simple to discover and distribute popular reads.

  • Try To Keep Up With Ongoing Current Trends

You can deliver value to your audience and participate in critical dialogues in your industry while keeping your team's time input very minimal. To identify hot stories to share, browse your company page and navigate to the Content tab. You may use the filter to remember information that is more likely to interest your target audience by selecting or adding an industry—narrow your results by selecting a certain region, job title, or experience level.

6. LinkedIn Ads to expand your organic exposure

Having a marketing budget might be helpful if you want to set loftier marketing goals or speed up your progress toward those goals. From increasing brand awareness to boosting conversions by promoting your best content to the right people, LinkedIn Ads can be used to reach out right audience.

  • To promote the best-performing organic content you've found, just click the "Boost Post" button located in the upper right corner of the post. Choose a goal and a group of people you want to reach, and then you can promote your content with just a few clicks of the mouse.

  • LinkedIn's Campaign Manager is the way to go if you want to run a comprehensive campaign. Once you've established a new LinkedIn campaign, you can tailor your goals to the specific phase of the sales cycle you're trying to reach.

  • Use demographic information, your existing client base, and LinkedIn's lookalike data to construct your target audience. Your audience who might have interacted with your brand in the past, whether through website visits, video views, or event attendance, may be retargeted.

  • You may use LinkedIn's conversion tracking capabilities to simplify the process of monitoring leads, purchases, and subscriptions generated from your website. Alternately, you may aim for in-app conversions using video or native lead-generating forms.

Can't decide on an advertising medium, campaign concept, or target demographic? To do an A/B test, just set up two separate campaigns. For a few days, run two identical versions except the one you wish to test. The next step is to use the same criteria to compare the campaigns and put the rest of the resources into the one that is working best.

7. Analyze LinkedIn Profile and Content Engagement

Ask yourself if your company's LinkedIn marketing approach produces the expected results. Using LinkedIn's statistics tool, you may monitor your development over time. Examining your marketing objectives can help you choose which KPIs are most relevant to your team.

Examples of some of the most crucial KPIs to track:

  • The number of people that follow your business's page on social media.

  • Your content's frequency of appearance in users' news feeds, as measured by its "impressions."

  • An indicator of how often your material is read and acted upon is something called an "engagement rate."

  • This is the percentage of people who visited your website after clicking on one of your links.

You may supplement the data you find on LinkedIn with the data you find in your website's analytics for a more in-depth look at your company's performance. Contact form submissions, free trial signups, email list subscriptions, and eCommerce transactions are just some of the conversions that can be monitored with tools like Google Analytics.

How to Analyze Linkedin Ads Campings?

You may improve things by identifying and spreading the word about your most successful content and advertising if you already see positive results. For example, if you want your best campaign to reach more people, you could turn a successful LinkedIn Live event into a series. To check LinkedIn advertising outcomes, go to Campaign Manager, where you can watch Linkedin KPIs.

Things To Consider While Analyzing Linkedin KPIs:

  • Each click on your website will have a different cost associated with it; this number is known as the cost per click.

  • The number of leads is equal to the number of lead generation forms and lead events that potential customers fill out.

  • What you're looking for is the number of conversions or the number of times that leads took the action you wanted them to do.

If you're falling short of your targets, keep testing to improve outcomes. There are many things you can do to improve your results, such as trying out different types of content, audiences, and marketing goals.

Friendly Conclusion

In conclusion, LinkedIn has several avenues for recruiting consumers and making money, from natural postings to paid promotions. You can make a good LinkedIn content strategy that will help your business grow with clear goals and a clear idea of who you want to reach.

Improve Your LinkedIn Marketing Understanding. If you want to succeed in business in the upcoming years, you need to update your LinkedIn company profile. Promote your business and inspire people to take action using LinkedIn advertisements. Use the LinkedIn mobile app to keep tabs on your stats.

Digital content marketing agency

28 views0 comments
bottom of page